iRacine.com - Advertising Information for YOU.

Racine County Directory advertising cost and availability information is located HERE

There are typically two questions a business SHOULD ask before committing to a long term advertising relationship. This does not change when dealing with iRacine.com. The only significant difference is iRacine.com is focused on supporting LOCAL Racine County-based businesses. We do admit a smattering of Kenosha, Milwaukee, Walworth, or other surrounding counties may choose to advertise on iRacine.com. However, two considerations will be evaluated if this should be the case; 1) Does the business from outside Racine County benefit Racine citizens? 2) Does iRacine.com currently have openings for advertising where a Racine business could be benefiting, but is not? If the answer is yes to #1 and no to #2, then we will consider outside Racine County businesses for advertising purposes.

1) Are there other ways for the business to generate income without spending money on advertising. In the case of iRacine.com, online advertising. In other words, how strong are my networks of family and friends and how well are you promoting the business when you are out and about. What other cost effective ways can I get good bang for the buck. One of my favorites and we use often is, a personalized license plate. In the State of Wisconsin it costs an additional $40 to get a years worth of roaming advertising on the front and back of your vehicle. It’s advertising, but on the cheap and can be quite effective if you park your car during the day in a high traffic area. In Racine, “Bob Insurance” quickly comes to my mind (no relation to iRacine.com). You might be familiar with the red mini cooper with the simple text logo on the side of the car. Now, this is not a personalized plate but a cheap way to advertise on your car. And you might be surprised how many people will check out your website or business if you do little things like this.

2) What is my return on investment (ROI)? This truly is the bottom line. Am I getting more out of the advertising than I am putting in? For small businesses this can be very hard to track. However, at iRacine.com we are working toward a system which allows you to track who is coming to your store because they saw or clicked on an ad while perusing iRacine.com. While going over everything (revenue, overhead, capital, loans, etc.) we plan on making it easier for you to make a decision on your advertising avenues. For example, we can tell you we plan to link our members with memberships codes, which every advertising business in Racine will have access to. If a member uses this code in your store we will have a way to track it and in return we will give 5% of your advertising costs to one of five charities located in Racine County. By motivating a member to use their membership and “feel good” about giving back to their community, you are also tracking how many of those customers were generated by iRacine.com. This is one way of helping you connect the dots, determine what you are paying us for your ads while tracking what the customers we send to you are paying for in your store. Bingo!

We are confident the ROI from iRacine.com is going to be unparalleled by any other local advertiser. To prove it, we are going to give every “first time” advertiser one-month (30 days) free in our directory ad categories. *This does not include our core page advertising program. For example, the advertisements you see on the right hand side of this particular page or placed in the footer, at the bottom of the page.